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Ansonia Credit Data – Case Study

Jeff Paschal Case Study

“Time saver. Easy-to-read. Affordable. Superior Alternative.”

You often hear the token bit of advice “keep it simple” and that is exactly what Ansonia Credit Data aims to do with its accounts receivable analysts tool, Vigilante. Ansonia gets straight to the point and shows you the information you need. 
Jeff Paschal, Director of Credit at Premier Trailer Leasing, emphasized how beneficial the Vigilante program has been in helping his business get down to the critical data and keeping complex information simple. This makes monitoring risk and making heavy decisions easier. As Paschal says, “you get all of the facts, none of the fluff”.

KEEPING IT SIMPLE
After switching to Vigilante, Paschal has noticed marked improvements in their ability to monitor risk compared to the information provided by fellow business credit services. He no longer needs to weed through unnecessary data with “a bunch of pretty graphs, but not great information” as he had experienced with another business credit report provider.
He felt the difference between Vigilante and other products immediately because “it is put in a simple format and [he] likes how it’s displayed.” 

“Your information was more specific and not overwhelming…it’s condensed and you see where your money lies.”
Keeping it simple while keeping it specific, something Ansonia truly addresses. He can monitor cash flow in the customer base by the trending of their accounts' days to pay. When he can better see where their money lies, he can adjust strategy in a more timely and critical fashion.

MAKING MEETINGS EASIER
The first thing Paschal noticed was how positively management meetings ran once they began using Vigilante. He highlighted how Vigilante made an impact on upper management and took meetings to a new level.

“The first thing I used it for was a monthly credit meeting. I threw it up there on the board, showed them where we were compared to the industry, where we were doing well and where we needed work…It’s really easy to explain to management and really easy to follow with the way it’s set up…They sat there with their mouths open saying ‘Wow, this is pretty neat.’”
  
It made it easy for Paschal to point out key topics he needed to address while management followed his points with ease. This has allowed for greater communication and success in meetings. Resolving major issues and accounts receivable analysis become easier once information is presented with Vigilante.

TRACKING MADE EASY: SUCCESSES AND WEAKNESSES
Not only does it make business credit information easier to digest, it shows you more than just your shortcomings. By allowing you to better understand the credit worthiness of your customer base, you can avoid unnecessary risks. 
Paschal noted how Vigilante “shows you where you need to fix things, but also where you’re doing well.” They were able to see where they were a bit behind compared to others in their industry, but also able to see how well they were doing in other areas which only serves to motivate their future plans.

“I can see a change in the top twenty account balances and we can see that the quality of the companies are going up, it’s bringing us more money in…it makes it easy to see how well we’re doing.”
Now that it is easier for him to see that his company’s strategy is succeeding, it gives Premier Trailer Leasing the confidence to continue to strive for bigger clients. This is something that may not have been possible without the clarity of Vigilante’s format.

ARMED WITH INFORMATION
While he emphasized the positive reaction management had to the successes, he also noted how the shortcomings were easier to see. It didn’t require them to sort through data or analyze it on their own time. The information was right there. He noted how in one area they were a little behind the competitors in their industry, “but now those problems are more visible, we know how to address it.” The quicker and easier it is to see these problems, the more readily they can be fixed. Rather than waste time sorting through information, they can jump to action.

After only a few months with the Ansonia Vigilante program, Paschal has been able to get all of the necessary information without all of the excess work and confusion outdated business credit reports required.
Robert Shultz:      rshultz@cebrs.com / (805) 520-7880 (Office) / (805) 501-1769 (Mobile)
        Mel Kaye:              mkaye@cebrs.com / (724) 635-5293 (Message) / (805) 300-1769 (Mobile)
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